Pillar of Value:

Train of Thought = Online Browsing

Audio accompaniment available here.

Our inner train of thought is the most personal piece of our identity. Our train of thought is not shared with anyone and dictates how we communicate and act. Internet browsing is the online version of your train of thought. The moment you open up your internet browser and type a query into a search engine, you are drawing a path of links and pages mapped across the internet. Over time this map begins to resemble our inner thought processes as we look online for answers to our questions. As with your inner train of thought, it is important to protect your online train of thought from others. The biggest threat to your personal internet browsing comes from entities tracking and collecting your online activity. Three of the biggest culprits are Google, Facebook, and Amazon. Online activity is tracked across websites by companies like Facebook, Google, and Amazon through certain types of cookies. Cookies tend to get a bad name in the privacy space because of the cross-site tracking capabilities of ones deployed by large data collectors like Facebook and Google. However, many cookies deployed on websites are just temporary stores of data and allow websites to function more smoothly and are relatively innocuous.